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Our People

Our Foundation

Fruits

Fresh Cuts

Fresh Juices

Vegetables

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The House of Fresh Fruits & Vegetables

For over 50 years, starting from a family business to a holding company, NRTC Holding Group has been in the fruits and vegetables business since 1973. Following the most modern techniques in maintaining its quality standards and delivering its best to the customers, it is among the largest fruits and vegetables trading companies in the UAE.

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Fresh from Farm

We source and deliver some of the finest and fully enriched natural fruits and vegetables from exclusive farms

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Organic Goods

Our Organic range of fruits and vegetables are produced without the use of any chemical fertilizer or pesticides which makes them 100% organic.

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Premium Quality

We offer the best agricultural products whether they are fresh juicy fruits or nourishing vegetables to keep you healthy

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100% Natural

We feel proud to say that all our products are completely natural without the use of any preservatives, hydrogenated fats, colors or flavors.

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Our Products

Our product range includes the freshest fruits and vegetables, sustainably sourced and delivered with strict hygiene and quality protocols.

Fruits

A wide selection of fresh, seasonal fruits handpicked from the best farms. Carefully sorted, packed, and delivered to retain flavor, color, and nutrition in every bite.

Vegetables

Crisp, vibrant vegetables sourced daily to ensure freshness and quality. We offer a diverse range to meet every kitchen, retail, and culinary requirement.

Fresh Cuts

Ready-to-eat fruits and vegetables, washed and precisely cut under hygienic conditions. Ideal for quick consumption, retail displays, and food service operations.

Fresh Juices

Made from premium fruits with no added preservatives. Our juices are refreshing, nutritious, and packed with natural taste and goodness in every sip.

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Quality Food

The Middle East Department is the first and oldest department in NRTC. We import more than 400 tonnes of fresh fruits and vegetables daily, from Lebanon, Turkey, Egypt, Saudi Arabia, Oman, Morocco and Jordan. The products are transported by land and sea to the Dubai Central Market. In the case of certain kinds of produce with a short shelf life, we import by air. The department has 11 state-of-the-art chiller sites with a total of 35 cold storage rooms, where the products are repackaged into PPs for immediate distribution within the UAE. From our farms in the UAE and Oman, during the season we provide our local customers with the best fresh locally-grown cucumbers, tomatoes, romaine lettuce, marrows, capsicums, cabbages, eggplants, cherry tomatoes, cauliflowers, etc.

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Our Core Competencies

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Uncompromised Quality

We are committed to delivering only the highest quality fresh produce, ensuring safety, hygiene, and consistency from farm to fork.

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Service Oriented

We prioritize our customers by delivering responsive, personalized, and reliable service that meets their needs and exceeds expectations every time.

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Dedication

With over 50 years in the industry, our dedication is reflected in our product standards, service quality, and long-standing client relationships.

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Innovation Driven

We continuously adopt modern technologies and practices to improve efficiency, extend freshness, and stay ahead of market trends.

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Our Core Competencies

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Integrity

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We operate with honesty, transparency, and respect, building trust with our clients, partners, and employees through ethical business practices.

Family culture

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We treat our team like family, fostering a workplace built on compassion, respect, support, and long-term growth for everyone.

Community & Environment

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We promote sustainability by reducing waste and supporting eco-friendly practices while actively contributing to the wellbeing of our community.

Global Perspective

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Our diverse global reach shapes our outlook—helping us meet international standards while remaining rooted in local values and culture.

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Our Clients

We are proud to serve leading retailers, wholesalers, hotels, and institutions across the UAE and global fresh produce markets.

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News & Media

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Certifications & Accreditations

We are proud to be recognized by globally trusted certification bodies, demonstrating our commitment to food safety, quality, and compliance.

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Get In Touch